Born from memory. Made with intention.

Pooj's story with fragrance began long before SS°P.

Growing up between India and Australia, she carried memories of familiar scents: jasmine offered with devotion, ginger chai simmering on the stove and the quiet presence of incense. These were more than smells. They were little pieces of belonging - memories that could bring a place, a feeling or a moment close again.

Over time, through her own journey of healing and self-discovery, Pooj became drawn to the small rituals that help us pause, reconnect and feel a little more present.

SS°P grew from that place.

She wanted to create fragrances that felt personal rather than overpowering; scents that could accompany someone through an ordinary day and become part of a moment they chose to keep for themselves.

Each fragrance is developed in collaboration with our fragrance partner in Melbourne, with Pooj guiding the creative direction and refining the scent choices. Her personal intention-setting ritual brings another layer of meaning to the experience.

For Pooj, fragrance is not about becoming someone else. It's about creating a small space to return to yourself.

SS°P is her way of sharing that feeling - one scent, one moment and one bottle at a time.